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SNPA Offers Convention Segments in Webinar Format
If you missed this year’s SNPA Annual Convention, you can still hear convention speakers via recorded webinars. SNPA members can listen to and view any or all of the presentations for a nominal fee.
Rethinking the Basics about Newspapers
A talk about what the infrastructure of newspapers might look like if the business were started
today. (audio only)
Dean Singleton, MediaNews Group
Warp-Speed Redesign
The visual leaders from two Florida dailies talk about recent redesigns and the response from readers and advertisers.
Bonita Burton, Orlando Sentinel, & Timothy Frank, Sun-Sentinel, Fort Lauderdale
Newspaper Outlook 09: Creating Value Beyond Business Models and Multi-Media
Compare newspaper industry strategies with the
magazine, movie, music and book industries, and see what peer companies
are doing globally. Gain insight into the technology-driven consumer, as well as prospects for revenue, profits and brands in the new ad environment.
Earl Wilkinson, INMA
Safe Social Networking
A primer on staying safe from lawsuits brought
on by material posted to your Web sites, and a look at tools for managing
abusive postings in this changing digital legal world.
Deanna Shullman, Thomas & LoCicero
In Search of the New (Media) World
Innovative approaches to reaching audiences, including blogging, multi-media content, citizen journalism and delivery via cell phone.
Randy Covington, IFRA Newsplex
Lost Audience Found
Reconnect with the people “formerly known as
audience” using tools of the Internet to revitalize your readership.
Steve Yelvington, Morris Communications
The NEXT Newspaper Ad Sales Model
An industry expert looks at
how advertising is currently sold and proposed a new model that will require change “right down to the roots.”
Ed Strapagiel, Kubas Consultants
What’s Your Web Site Worth?
A look at important metrics that are emerging to help newspapers determine the value of their Web sites.
Gordon Borrell, Borrell Associates
The New Media Edge
Hear what print media need to do today to stay ahead of the curve from the perspective of a young industry entrepreneur.
Francesco DeParis, DeParis Redinger |