Advertising ...
Syndicated Research Helps The Birmingham News Sell Against Competitive Media
By Sean Ireland
The competition is more relentless than ever – TV, radio, the Internet – but no matter what the competitors claim, newspapers still have the widest and deepest reach and best grasp of consumers in most advertising markets. (SNPA eBulletin 6-11-09 - download)
Find Great New Deals in The Tampa Tribune Classifieds
Last Sunday, May 17, the front page of the classifieds section of The Tampa (Fla.) Tribune changed to a “DEALS” focus, highlighting great local buys from within The Tampa Tribune classifieds. (SNPA eBulletin 5-21-09 - download)
New Ad Campaign in Austin:
"Your Life. Your Statesman"
At a time when newspapers are viewed as “struggling” against a backdrop of an economy in deep recession, the Austin (Texas) American-Statesman is showing that it has a healthy bottom line. The newspaper recently unveiled a campaign that promotes the strength of its print product and the relevancy of that print product in readers’ everyday lives. (SNPA eBulletin 5-7-09 - download)
Daily Press Re-Engineering Newspaper Business Model
The launch of the all-color Daily Press on Sunday, May 3, was the latest in a sequence of product and procedural changes initiated by the Hampton Roads, Va.-based newspaper to introduce a new advertising model, while also providing customers with a more compact, dynamic and visually impactful medium. (SNPA eBulletin 5-7-09 - download)
Classified Advertising Webinars
SNPA and Borrell Associates sponsored a four-part series of webinars on classified revenues in early 2009. Topics included: real estate online, classifieds online, automotive online and recruitment online. For details about the program content, click on the following link and scroll to the bottom of the screen (archived webinars): http://newspaperwebinars.com/. To listen to the one-hour webinars, click here.
'$20 on the 20th' Promotion Makes Impact in Aiken
By Michael Gibbons (Aiken Standard)
We asked every reader in Aiken County to spend $20 on April 20th. The results were pretty amazing. (SNPA eBulletin 4-23-09 - download)
Gannett Announces Formation of Gannett Digital Media Network
Gannett Co., Inc. has announced the formation of a groundbreaking network that will change the way advertisers reach their target customers. The Gannett Digital Media Network ties together more than 100 digital communities with a combined reach of approximately 25 million people. (SNPA eBulletin 4-23-09 - download)
First Flavor, US Ink Partner to Bring Taste-it Notes to Newspaper Industry
First Flavor and US Ink have introduced Taste-it Notes™, a new kind of “sticky note” that newspaper publishers and printers can place on the front page of newspapers to engage readers in a never-before-offered taste sampling advertising experience. (SNPA eBulletin 4-16-09 - download)
Adicio Releases Enhanced Platform to Target Rentals Market
Adicio Inc. has released its enhanced Rentals platform, which can be integrated into its real estate offering or utilized as a standalone rentals-only site for media companies that already offer real estate classifieds but don’t have a competitive rentals solution. (SNPA eBulletin 4-16-09 - download)
AJC.com Launches Free Classified Ads
The Atlanta Journal-Constitution is redefining its classifieds Web site with the launch of ajcexchange.com.
On ajcexchange.com, users can post free listings for cars, homes, pets and other merchandise, post community events, and share those listings through various online social networks. (SNPA eBulletin 3-19-09 - download)
Looking Ahead to Sunny Skies
By Scott McIntosh (Kuna Melba News)
In an effort to help our local businesses get their message out to local residents, we mailed free copies of the Kuna Melba News to every household in the Kuna school district – 8,500 households – during the month of February. And not only are we not raising our advertising rates, we actually dramatically reduced them during February. In addition, the Kuna Melba News is making its own extra push to earn new subscribers. We are now offering a 100 percent guarantee that once a new subscriber starts getting the Kuna Melba News, we will refund their money completely if they don’t love getting the Kuna Melba News. We’re that confident in the quality of the newspaper. (SNPA eBulletin 3-5-09 - download)
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