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Looking Back, Looking Ahead
By Peter M. Zollman
Ten years later. It’s a great time to look back, and to look ahead. And that’s what we did recently at the 10th International Symposium on Online Journalism, where the conversation covered many of the same issues of the first conference in 1999. (SNPA eBulletin 5-21-09 - download)
Tweets Can Tip Papers Off to News Stories, Help Them Interact with Community
Has your newspaper Tweeted yet? How many followers does it have? This isn’t exactly the language of the newsroom yet, but there are newspapers out there that are well on their way toward making it so. Yes, Twitter is coming to the newspaper industry. (SNPA eBulletin 5-14-09 - download)
Newspaper's Online Football Video Program Nominated for Emmy
Gridiron Central, the twice-weekly high school football vodcast of the Rome (Ga.) News-Tribune and prepcentralonline.com, has received an Emmy nomination for Outstanding Achievement in the Advanced Media – Interactive Programming category of the 2009 Southeast Regional Emmy Awards. Gridiron Central is the only program produced by a newspaper to be nominated this year. (SNPA eBulletin 5-14-09 - download)
Employment Site Hits the Mark with Readers in Johnson City
In Johnson City, Tenn., the Johnson City Press has produced an online career resources guide that allows people seeking employment to post personal profiles, get written and video tips on creating resumes and nailing job interviews, and find information about filing unemployment claims, all of it at no cost. (SNPA eBulletin 5-7-09 - download)
Raleigh Print Edition Now Available Everyday in Digital Format
The News & Observer of Raleigh, N.C., has introduce an e-edition, available by subscription for just $5 a month. (SNPA eBulletin 4-16-09 - download)
Tying Online Sales to Print Leads to Disaster
By Peter M. Zollman
For years, the AIM Group has been warning publishers about tying their interactive-media sales to print. Packaging makes sense. But just tacking an upsell onto a print sale, we warned, was a recipe for a disaster. And “hiding” the upsell in the print rate without actively promoting the value of the online service? An even bigger potential for disaster. What’s happened? The disaster has struck with full force for newspapers that weren’t selling standalone Web services. (SNPA eBulletin 4-2-09 - download)
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