Revenue Ideas ...
Online Directories Bring Real Value, Real Net Revenue
By Sean Ireland
Given the economic distress affecting the U.S. economy and the newspaper industry in particular, it seems paramount that newspapers explore every option they can to leverage the assets they have into new revenue. Without question, community newspapers hold the biggest strategic edge over any other competitor – local or out-of-market – in providing content that readers are most interested in seeing. A growing number of newspapers are working to take advantage of this position with online service directories available either on their own Web sites or through separate Web sites affiliated with the main newspaper site. (SNPA eBulletin 6-4-09 - download)
Upickem Helps Statesboro Paper Generate Monthly Contest Revenue
By Sean Ireland
The Statesboro (Ga.) Herald is using Upickem, an application designed by Second Street Media Solutions, to develop, promote and administer online contests through its Web site, www.statesboroherald.com. Through the contests, the Herald has earned new revenue that in some months has helped it make its revenue goals, and has registered thousands of people for its Web site. (SNPA eBulletin 5-28-09 - download)
West Georgia Wedding Planner Adds $6,000 in New Revenue
By Sean Ireland
It’s wedding season – the time for brides and dresses, tuxedos, flowers and “I do.” For a newspaper, it can be a time to make a little extra revenue on a product that is quick to produce and easy to sell to businesses looking to reach out to couples planning their nuptials. (SNPA eBulletin 5-21-09 - download)
Relationship Leads to Exclusive Opportunities with Chamber of Commerce
By Sean Ireland
The Anniston (Ala.) Star has developed a strong bond with the local Calhoun County Chamber of Commerce that has paid off with revenue and promotional opportunities for both of them. (SNPA eBulletin 4-16-09 - download)
Second Quarter 2009
Idea Exchange Newsletter Offers Revenue-Generating Ideas
Every newspaper has a success story to tell. In the face of serious challenges in this industry, there are lots of positives that are being found at daily and non-daily newspapers. SNPA’s quarterly Idea Exchange newsletter highlights the positive steps newspapers are taking – with an eye toward ideas that are generating added revenue for daily and non-daily newspapers. (download two sample pages and a subscription order form)
Southern Lithoplate Launches New Strategic Partner Program
Southern Lithoplate is expanding its CtP Alliance program to bring additional services to its customers. The Alliance is re-named The Certified Strategic Business Partner Program to reflect its broader role in providing new capabilities. (SNPA eBulletin 4-16-09 - download)
Participation in Community Events: 'Essential to Success'
By Sean Ireland
Newspapers need regular doses of public relations, especially when they can be combined with an injection of new revenue. The Gwinnett Daily Post of Lawrenceville, Ga., has discovered a way that the two go hand-in-hand: a quarterly health fair backed up by a special health-care section. (SNPA eBulletin 3-19-09 - download)
Additional information will be posted to this site soon.
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